Important aspects to understand the role of a community manager

03.06.22 05:23 AM By David

1. What is a Community Manager?

A community manager is, in essence, the specialist in charge of developing the right strategy for a business toward its target audience on the internet to create, at first, brand presence. We attract more audience through different tactics and digital strategies, we stay updated on trends that respond to the needs and interests of users, and, consequently, to the interests of our clients. 

2. What is a community manager’s goal?

As community managers, we must bear in mind that our objective is to ensure that the business for which we develop our strategies becomes and/or stays positioned as well as profitable in the digital market. At Zeus4, we community managers have developed an effective approach to archieve brand presence, increase sales, generate a substantial social media community and boost the clients' company to become a point of reference in its market, all through organic positioning and/or financed strategies.

3. How does community managers achieve their goals?

We achieve our goals by generating quality content, adjusted to the clients' market, based on trends, statistics, critical analysis, constant challenge of our creative limits and teamwork.

Starting from a market study, we must achieve a deep knowledge of the clients' business, in order to define the contents and topics to advertise, the most efficient channels to do so and the communication line. Defining the buyer persona and keeping it segmented and constantly refined is a fundamental element for the success of our goals, as well as a correct differentiation strategy based on the strengths of our clients.

4. How important is a social media strategy?

Community managers must understand the importance of a solid, updated and dynamic social media strategy, in order to achieve both a substantial community in the different channels and increased sales. Organic positioning and paid advertising generate balance and stability, based on innovative campaigns, well segmented and with relevant content that lead to complete social media profiles.

5. What do community managers need to know about SEO and SEM?

Finally yet importantly, community managers must keep in mind that, although the strategy in social networks is fundamental, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are equally effective and significant. SEM, as a short-term strategy, and SEO, as mid to long-term strategy is highly significant to become a reference in the market, both through paid advertising campaigns in search engines and through organic positioning. That is why we go the extra mile to provide our clients with the full plan if desired.

5.1. SEM

Managing SEM concepts and tools offers certain advantages: we can achieve a higher level of segmentation, attract website traffic, carry out exhaustive monitoring and measurements, costs control, capture more leads, among others.

5.2. SEO

SEO strategies keep the business on top of search results without spending any budget, help advertising tools by gathering high-quality segmentation data through connecting analytic tools generates visits, increases the visibility of clients' brands, focuses on turning the client into a market leader, provides valuable content, attracts potential clients and, above all, lasts over time if it is constantly maintained. Both strategies, combined, lead to powerful results.

David