Nowadays, the use of social networks has gained endless followers, and it has become a way to reach more people, and a source of generating leads or potential customers for any business.
In this sense, Zoho offers the Zoho Social tool that allows to record the opinions generated by the audience in social networks. Using all this information, you will be able to establish a more effective marketing strategy according to the business needs.
The Zeus 4 team, based on its experience, recognizes this powerful tool among the best top-tier social media managers, due to its wide range of features, and its native integration with Zoho CRM. Therefore, all leads generated from different sources will automatically travel to your CRM.
Manage your content from a single place.
Manage your content from a single place.
As a tool for social network management, Zoho Social allows to integrate the main social networks in a single place, making it possible to easily manage to:
- Instagram
- Twitter
- Google My Business
- YouTube
Each of the social networks within Zoho Social will become a channel and this set of channels will make up your brand. You will be able to add a limited number of brands and channels, all according to the chosen subscription type.
As part of content management, it will be possible to schedule the publications for each social network, including the creation of a model for subsequent review, and publications through the automatic scheduling function; thus, being configured and ready to be published at the desired time.
In addition, you can track the audience interactions with channel posts and measure your organization's organic or funded growth.
With this tool, you can track the activity of your contacts or potential customers through the history of interactions that is collected in the CRM, which will allow you to better understand where there is a business opportunity.
When is the best time to publish?
When is the best time to publish?
Zoho Social brings a built-in prediction driver which, fed by all the statistics collected and applying a set of analytical algorithms, will indicate the best time to publish. Leaving everything in the hands of SmartQ, you will get a prediction of the optimized times for each social network, so it will not be necessary to deal with this tedious task of researching and defining the time of day where the published ads have better results.
Customer generation campaigns.
Customer generation campaigns.
One possibility offered by social networks such as Facebook, is the lead generation campaigns. Nonetheless, they present a handicap of not being properly integrated with the social network. Therefore, all leads generated remain on Facebook for a limited time; so that in many cases you invest in lead generation campaigns and these then, have to be processed manually or are lost in the worst case. Thanks to the integration that Zoho Social presents with the customer generation forms, leads will never be processed manually again, since they will be automatically synchronized in the CRM and above all, none of them will be lost when launching campaigns.
Even from the CRM, it will be possible to destribute the work to the personnel in charge of follow-up and treatment of the leads, based on rules and configurations that will establish which member of the team will handle the leads generated in the Facebook campaign and who will handle the leads generated in the Google campaigns.
Analyze metrics
Analyze metrics
It is important to know the behavior of the brand activity through its different channels. All this can be done by selecting a variety of predefined reports in the application, or creating them from scratch. Reports can be customized to include a variety of types of charts and graphs with data from different networks.
Zeus4 support
Zeus4 support
Perhaps you are already convinced of the potential of this tool, as well as its benefits and the need to implement it in your company. However, you have to dedicate your working hours to the management of other activities, which makes it almost impossible for you to dedicate the necessary time to implement this application. Well, let the Zeus 4 team, integrated by a wide range of professionals from different areas of expertise, help you achieve your goal by advising and executing the tasks that will leave in operation a system fully integrated with your CRM and social networks.
