Gift cards are a modern economic alternative that allows cardholders to obtain goods and services from multiple distributors. They represent an attractive purchasing option and are, at the same time, a gift in themselves. More and more companies around the world are offering the possibility of accessing gift cards. However, in some countries it is difficult to enter this fascinating universe due to restrictions related to payment systems through international cards.
The difficulties of the market can be overcome if we have the firm will to do it, and if we count on a team of professionals who will be committed to propose feasible solutions to achieve our goal. The desire to bring gift cards to Paraguay was combined with the technical capabilities of the Zeus4 team to build a proposal that would allow the Gift Card Paraguay project to be materialized.
What is Gift Card Paraguay?
What is Gift Card Paraguay?
It is a Paraguayan company that seeks to bring the gift card experience closer to a public that, due to financial restrictions related to the acquisition of international cards, cannot access the purchase of these products. Its high reliability, the strict and beneficial delivery and reimbursement policies that distinguish it, and the wide variety of gift cards at the reach of a click, place this business in a privileged position in the country.
Gift Card Paraguay, a customer friendly interface, comes along an attractive and highly intuitive design that is able to generate a link between users and their service provider. In addition, in this virtual store you can access the gift cards offered by multiple international companies that make exclusive products and services available to their customers.
An idea turned into reality
An idea turned into reality
Gift Card Paraguay was born as an alternative that overcomes the obstacles of the international market, using national and international resources articulated with each other through the expertise and inventiveness of the Zeus4 team. Our company turned over to a deep study of the Paraguayan market, and the operation of online stores dedicated to the sale of gift cards to meet the expressed need of the client to provide this service in their country. We found a way to turn a fabulous idea into reality within the reach of Paraguayans, using the tools and experiences gathered in the management of E-Commerce by Zeus4.
To overcome the impediment of payment restrictions, it was necessary to build a strategy that would allow the commercialization of the available gift cards; and in this sense, the analysis of market opportunities was essential. Zeus4's previous experience in E-Commerce allowed access to a robust alternative to implement the service demanded by the client. Positioned in the top 3 worldwide, Shopify had the required suitability to develop the project and to this, we have to add the advantage of being in a partnership with this platform that stands out for its versatility and accessibility.
Under the premise that "anyone, anywhere, can start a business", Shopify seeks to bring the universe of e-commerce to users around the world; and therefore, provides the ability to integrate multiple applications that facilitate marketing with high standards of effectiveness and security. The Zeus4 team has specialized in the management of Shopify and is always a safe bet in terms of effectiveness and better management of economic resources. In the particular case of the Gift Card Paraguay project, we also had the advantage of having a Shopify template that was effective for the development of virtual stores. The experience gained in its use allowed us to identify that the options available in it were adjusted with what was needed in terms of customer service.
While identifying the platform on which to place the virtual store was a simple process for Zeus4 because of the previous work in E-Commerce, linking a payment gateway that could be accessed from the Paraguayan market, required us to turn over to our inventiveness, in terms of this essential process for the operation of Gift Card Paraguay. Again, the thorough market research led us to the required tool. In this case, Pagopar was the solution to continue the work.
One of the advantages quickly optimized by Zeus4, was the native integration of the Pagopar gateway to the Shopify platform. This alternative solution was presented to the customer on the basis of effectiveness criteria based on elements such as the Paraguayan origin of the gateway and the access to multiple payment variants from the country. Identifying the possibility of linking both applications was the result of a coordinated work among the different areas of Zeus4 whose premise was, above all, to satisfy the client's needs.
Challenges that turn into learning and business growth
Challenges that turn into learning and business growth
Bringing the e-commerce experience to a market like the Latin American, which is often left out of the international dynamics, was undoubtedly an invaluable practice for the Zeus4 team. Also, the sale of eminently digital products was a challenge when it came to establishing the mechanisms for shipments and for the elaboration of inventories. The knowledge of the tools used for the proposed solution allowed us to get the most out of them, which resulted in a highly efficient work.
The sale of a digital product, is equated to the sale of a service and on this logic, the variables shipping and inventory did not apply. Once again, the advantages of Shopify and the specialization that the Zeus4 team has achieved in its management, served as a resource to overcome the peculiarity of this project. The platform had the option implemented to classify the product for sale as "physical" or "virtual", and the second variant was the one that applied to the marketing of gift cards. Inventory and shipping were automatically modifiable and could be disregarded in the configuration. Working for the first time with a product that is marketed under the standards of a service was an invaluable learning experience for the Zeus4 team, which now has the accumulated knowledge to face similar experiences in future projects.
Although working with national payment gateways such as Pagopar implied some difficulties related to the human capital of this company, the positive balance is that we were able to identify a payment alternative in the Paraguayan market. The use of Shopify and Pagopar was a challenge for Zeus4; that translates into the growth of a company that today has a better command of both tools available to one of our strongest areas of work: E-Commerce.
Putting the materialization of an idea in the client's hands is always a satisfactory result. Plus, the technical capacity of our professionals and their constant search for alternatives contributed to the Paraguayan market having access to a modern and attractive product. In Gift Card Paraguay you can find gift cards from platforms such as Netflix, Disney+, Amazon, Google Play, PlayStation, App Store & iTunes, among many others.
Undoubtedly, this project gave us the opportunity to grow professionally as a company. Zeus4 is now in a better position to assist in the implementation of E-Commerce by providing innovative solutions; always tailored its customers’ needs and conditions.
