A "Call to action" (call to action), or as it is known in the field of digital marketing and communication, CTA, for its acronym, can be conceptualized as alink whose objective is to get the person who you are reading the message take immediate action. CTAs can appear in different format...

In Digital Marketing, focusing on the user, keyword topics are the terms or set of terms that a user enters in a search engine such as Google when he wants to locate information and that the search engine uses to identify the results and ads that best fit the search. A keyword can be a single word,...

A community manager is, in essence, the specialist in charge of developing the right strategy for a business toward its target audience on the internet to create, at first, brand presence. We attract more audience through different tactics and digital strategies, stay updated on trends that respond...