One of the questions that my clients ask me the most is: Why would I need a CRM? I already have a system that works and I manage it quite well. It's hard to get rid of a bad system that "works" and you've been using it for a long time, with the promise of a new one. Even the most difficul...

Due to the rise of digital workforce, each user, from an IT leader to a line-of-business (LOB) executive needs modern applications designed around their needs.

According to data capture (Saavedra, 2022), in 2019 companies were spending more than $2 trillion (40 % of their technology investment), on...

Today's world spins around globalization and trade, where buying and selling products is part of everyday life. Therefore, it is understood that each product has a whole story behind it, from its production and transportation to reaching the hands of its user. In this sense, it is thanks to the fre...